The Attico, founded by Giorgia Tordini and Gilda Ambrosio, turned to FAM to reimagine its visual identity following a new investment partner. Tasked with reinforcing its position in the luxury industry, FAM crafted a visual language rooted in an iconic logo that merges vintage influences with a modern aesthetic. In parallel, FAM conceptualized and designed a bold and immersive e-commerce experience, ensuring the digital platform reflects the brand’s distinctive energy and high-fashion sensibility. The collaboration extends beyond identity, with FAM continuing to refine The Attico’s design systems and evolve its digital presence.