FAM is a design and technology agency working at the intersection of fashion and culture. We conceptualize, design, and engineer digital products and brand experiences for brands, artists, and institutions.

Brand
Strategic storytelling and identity development to shape perception, build recognition, and drive cultural relevance.
Brand Strategy
Naming
Content Strategy
Social Media Strategy
Advertising and Campaigns
Amiya
Amiya
Brand
Strategic storytelling and identity development to shape perception, build recognition, and drive cultural relevance.
Brand Strategy
Naming
Content Strategy
Social Media Strategy
Advertising and Campaigns
Design
Visual identity and experience design that blends aesthetics with functionality to create lasting impact.
Visual Identity
Design Systems
Spatial Design
UX and UI Design
Motion and 3D Design
Social Media Design
The Attico
The Attico
Design
Visual identity and experience design that blends aesthetics with functionality to create lasting impact.
Visual Identity
Design Systems
Spatial Design
UX and UI Design
Motion and 3D Design
Social Media Design
Technology
Scalable digital solutions that enhance performance, optimize user experiences, and enable innovation.
Technology Strategy and Architecture
Websites and Platforms
Mobile Applications
Shopify Ecommerce
Headless Ecommerce
530 Broadway
530 Broadway
Technology
Scalable digital solutions that enhance performance, optimize user experiences, and enable innovation.
Technology Strategy and Architecture
Websites and Platforms
Mobile Applications
Shopify Ecommerce
Headless Ecommerce
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GUIDO CALLARELLI
FOUNDER

Guido Callarelli is a designer and Creative Director working across luxury, technology, and cultural innovation. He has collaborated with icons like Kanye West and Zendaya, defined visual systems for houses such as Versace and Valentino, and contributed to the rise of streetwear leaders including Off-White, Fear of God, and Alyx. As founder and Chief Creative Officer of FAM, Callarelli leads a studio defined by aesthetic precision and cultural insight, crafting identities and digital experiences for a new era of brands.