FAM is a design and technology agency working at the intersection of fashion and culture. We conceptualize, design, and engineer digital products and brand experiences for brands, artists, and institutions.

Brand
Strategic storytelling and identity development to shape perception, build recognition, and drive cultural relevance.
Brand Strategy
Naming
Content Strategy
Social Media Strategy
Advertising and Campaigns
Amiya
Design
Visual identity and experience design that blends aesthetics with functionality to create lasting impact.
Visual Identity
Design Systems
Spatial Design
UX and UI Design
Motion and 3D Design
Social Media Design
The Attico
Technology
Scalable digital solutions that enhance performance, optimize user experiences, and enable innovation.
Technology Strategy and Architecture
Websites and Platforms
Mobile Applications
Shopify Ecommerce
Headless Ecommerce
530 Broadway
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GUIDO CALLARELLI
FOUNDER

FAM was founded by designer and Creative Director Guido Callarelli.

Before launching FAM, Guido collaborated with some of the world’s most renowned brands, design agencies, cultural institutions, and creative visionaries, working on projects for icons Kanye West, Zendaya, and Anja Rubik; cultural platforms Artsy, Garage Magazine, and Taschen; high-luxury houses Stella McCartney, Versace, and Valentino; and luxury streetwear trailblazers Off-White, Fear of God, and Alyx.

Today, as Chief Creative Officer of FAM, Guido leads a team specializing in brand design, digital innovation, and technology—elevating brands through cultural insight and aesthetic precision.