Avon Celli, the Milanese heritage knitwear brand known for crafting knitwear for luxury houses like Christian Dior and Yves Saint Laurent, enlisted FAM to modernize its visual identity while preserving its authenticity. FAM redesigned the original shield emblem, introduced custom brutalist typography, and refreshed the brand’s color palette. Beyond identity, FAM developed a comprehensive packaging system, print materials, and brand guidelines, along with a mobile-first website that maintains the brand’s minimalist yet high-impact aesthetic.