Amiya, a luxury knitwear brand founded by Aimee Song, partnered with FAM to develop a heritage-inspired identity and a compelling digital presence. Emphasizing craftsmanship and humanist values, FAM created a cohesive brand experience that balances storytelling with commerce. Each detail, from the refined visual identity to the website’s immersive navigation, reflects the brand’s dedication to timeless, handcrafted pieces made in Italy in limited quantities.