Developed by SHVO and reimagined by Daniel Arsham and Snarkitecture, 530 Broadway blends historic architecture with contemporary design. FAM designed a dynamic website that mirrors the building’s gallery-like aesthetic, integrating fluid transitions and interactive elements to highlight its striking minimalism. Inspired by the project’s refined materiality, the site incorporates blackened steel objects that appear to float within the space. Positioned at the iconic intersection of Broadway and Spring Street in Soho, 530 Broadway offers a seamless fusion of art, history, and modernity—translated into a visually immersive digital presence.