To celebrate its 20th anniversary, Sam Edelman entrusted FAM with designing a refined digital experience that highlights the brand’s evolution and editorial storytelling. FAM conceptualized a sleek and immersive website that seamlessly integrates archival content, seasonal collections, and behind-the-scenes insights. With an emphasis on narrative and fluid navigation, the digital platform invites visitors into Sam Edelman’s storied history while showcasing its ever-evolving creative vision.